Senior Marketing Analyst

Details: Posted Date:  6/29/2012 Summary: Works closely with internal stakeholders to build the analytical capability using internal data assets and external data sources to deliver a strategy aligned to business goals. Responsibilities: Applied advanced statistical and predictive modeling techniques to solve a wide range of business problems such as optimizing media spend and calculating customer lifetime value. Supports all aspects of Marketing Analytics, including campaign analysis, predictive modeling, and database management. Creates statistical models that optimize marketing spend across the different channels and geographies including customer behavior predictions.Measures and report on the effectiveness of online and offline marketingAnalyzes customer survey results and competitive intelligence dataDevelops business requirements for new automated marketing reports and maintain existing reportsDevelops site flow testing programs to determine optimal page layout to maximize throughput and conversion/closure ratesImplements capabilities to target customers in real time for differentiated products and service offerings. Provides on-going tracking of strategic and operational performance metrics to measure return on investments and turn data into true intelligence to drive competitive advantage for Esurance. Qualifications: Detail-oriented with strong organizational and project management skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrentlyDemonstrated ability to manage relationships with both internal and external customersDemonstrated ability to work effectively under pressure and within a collaborative team oriented environment using sound judgment in decision-makingExcellent communication skills both oral and written with strong analytical skillsStrong presentation skills and the ability to translate analytics to reportsDemonstrated proficiency with Microsoft Office products (Power Point and Word) with advanced skills using Excel.Demonstrated advanced knowledge with SQL programming and predictive modeling skills using analytical tools (R/Splus, SAS, or SPSS)Advanced statistical modeling knowledge and ability to select the right modeling approach based on the business problem at hand Experience / Education: Bachelor degree in statistics, business administration, a related field, and/or equivalent education; Master degree preferred.Five to seven years of marketing analytics experience  In addition to career advancement opportunities and a fun work culture, Esurance offers comprehensive medical, dental, vision care and supplemental life insurance benefits for you and your family, a competitive compensation package along with a Performance Bonus, company matching 401(k) plan, and immediate tuition reimbursement from the start of your employment.

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Creative Marketing Manager

Details: Bring your marketing bravado, and help change the world one bold idea at a time. You can help drive the change thatimproves the health care system for the benefit of millions.This role is responsible for the direction of marketing campaigns and communications activities. This will require theright fit to be highly consultative in nature ensuring that key, strategic messages are communicated effectively to targetaudiences. The Creative Marketing Manager will offer a liaison aspect for marketing departments and vendors/mediaagencies while overseeing campaigns and programs on a project driven basis.Primary Responsibilities:- Sets team direction, resolves problems and provides guidance to members of own team.- May oversee work activities of other supervisors.- Adapts departmental plans and priorities to address business and operational challenges.- Influences or provides input to forecasting and planning activities.- Product, service or process decisions are most likely to impact multiple groups of employees and/or customers(internal or external).UnitedHealthcare Employer & Individual is part of the family of companies that make UnitedHealth Group one of theleaders across most major segments of the US health care system.When you work with UnitedHealthcare Employer & Individual, what you do matters. It's that simple...and it's thatchallenging.In providing consumer-oriented health benefit plans to millions of people, our goal is to create higher quality care, lowercosts and greater access to health care. Join us and you will be empowered to achieve new levels of excellence andmake a profound and personal impact as you contribute to new innovations in a vital and complex system.Regardless of your role at UnitedHealthcare Employer & Individual, the support you feel all around you will enable you todo what you do with energy, integrity, and confidence. So take the first step in what is sure to be a fast paced and highlydiversified career.

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Sr Digital Marketing Analyst

Details: Posted Date:  7/13/2012 Summary: Applies data expertise, testing methodology and marketing analytics to maximize marketing investments in online channels including SEM, CPA affiliates, Display, and Mobile. Integrates strategic thinking, problem-solving skills and cross-functional collaboration to execute marketing strategy, drive innovation and business results. Responsibilities: Develops and utilizes expert knowledge of ad server and search engine data and internal transaction data in support of tracking and analytics. Performs daily analysis and reporting on campaign performance and makes necessary optimizations.Manages assigned campaign budgets; participates in weekly budget reallocation.Conducts advanced analytics to optimize marketing campaign performance. Examples of on-going and project-based assignments potentially include:Apply test versus control methodology to evaluate online media view-through lift and determine appropriate attribution rulesDevelop enhancements to Esurance’s search engine marketing proprietary bidding algorithm, identifying best-in-class techniques for managing data sparsity, determining bid decisions, and maximizing KW portfolio outputPerform segmentation analyses against paid search and other online traffic to understand differing response and profitability metrics and devise segment-level bidding strategies that best meet business goalsTest and optimize ad copy, creative, and landing pagesConduct time and geo analyses (e.g., daypart, day-of-week, zip code) Analyze conversion latency and integrate projection factors into daily campaign reportsMonitors competitive landscape and digital marketing industry data; stays current on developments in online technology and new marketplace opportunities.Works collaboratively with cross-functional teams including Creative, Business Intelligence, Ecommerce Product Management and Web Analytics.Facilitates knowledge sharing by presenting test and analysis results in cross-functional meetings.    Qualifications: Qualifications: Strong analytical and problem solving skills – ability to use data to draw conclusions and execute marketing strategies.Advanced proficiency in Excel (pivot-tables, V-lookups, graphics) and basic SQL skills for data pulls.Detail-oriented with strong organizational and project management skills.Excellent communication skills, both oral and written.Demonstrated functional knowledge of web technology and online marketing.Ability to juggle multiple tasks and meet deadlines, in a fast-paced, team-oriented environment.   Experience / Education: Bachelor’s degree in business, economics, marketing or equivalent education.Four to six years of consumer marketing experience focused on search, online or direct marketingExperienced aggregating, manipulating and analyzing data to inform marketing decisions.In addition to career advancement opportunities and a fun work culture, Esurance offers comprehensive medical, dental, vision care and supplemental life insurance benefits for you and your family, a competitive compensation package along with a Performance Bonus, company matching 401(k) plan, and immediate tuition reimbursement from the start of your employment.

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Sales and Marketing Agent-Career Opportunity

Details: FARMERS INSURANCE IS SEEKING CANDIDATES WHO ARE THE TOP OF THEIR FIELD.  What motivates you to go to your job everyday? How would you like to have a layoff proof position?  How would a recession proof business look like to you? How about an opportunity that offers a great income potential? Thousands of Farmers business owners are having more control of their time.  Is total control of lifestyle, vacation, neighborhood, perpetual retirement income dividend important to you? If I gave you the keys to your own business, would you take them? If you answered yes and are entrepreneurial-minded, but continue to work for someone else at your job, we at Farmers Insurance Group want to talk to you. As a Farmers Insurance agent, you will never pay Farmers Insurance a franchise fee or a management fee.   Actually, Farmers Insurance will give you money to start your own independent Farmers Insurance Agency.  There is no greater opportunity in today’s marketplace than your own Farmers Agency. Many of us are going to make some sacrifices for awhile. Why not invest your time in building a recession-proof business that you can call your very own.  Farmers Insurance will show you the way. As a Farmers agent, you are serving your community with solutions to Auto, Home, Motorcycle, Life, Recreational vehicle, Financial and Commercial protections. Send Farmers Insurance your resume by clicking the apply now button, and we will see if your experience meets our basic qualifications.

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