Senior Marketing Analyst

Details: Posted Date:  6/29/2012 Summary: Works closely with internal stakeholders to build the analytical capability using internal data assets and external data sources to deliver a strategy aligned to business goals. Responsibilities: Applied advanced statistical and predictive modeling techniques to solve a wide range of business problems such as optimizing media spend and calculating customer lifetime value. Supports all aspects of Marketing Analytics, including campaign analysis, predictive modeling, and database management. Creates statistical models that optimize marketing spend across the different channels and geographies including customer behavior predictions.Measures and report on the effectiveness of online and offline marketingAnalyzes customer survey results and competitive intelligence dataDevelops business requirements for new automated marketing reports and maintain existing reportsDevelops site flow testing programs to determine optimal page layout to maximize throughput and conversion/closure ratesImplements capabilities to target customers in real time for differentiated products and service offerings. Provides on-going tracking of strategic and operational performance metrics to measure return on investments and turn data into true intelligence to drive competitive advantage for Esurance. Qualifications: Detail-oriented with strong organizational and project management skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrentlyDemonstrated ability to manage relationships with both internal and external customersDemonstrated ability to work effectively under pressure and within a collaborative team oriented environment using sound judgment in decision-makingExcellent communication skills both oral and written with strong analytical skillsStrong presentation skills and the ability to translate analytics to reportsDemonstrated proficiency with Microsoft Office products (Power Point and Word) with advanced skills using Excel.Demonstrated advanced knowledge with SQL programming and predictive modeling skills using analytical tools (R/Splus, SAS, or SPSS)Advanced statistical modeling knowledge and ability to select the right modeling approach based on the business problem at hand Experience / Education: Bachelor degree in statistics, business administration, a related field, and/or equivalent education; Master degree preferred.Five to seven years of marketing analytics experience  In addition to career advancement opportunities and a fun work culture, Esurance offers comprehensive medical, dental, vision care and supplemental life insurance benefits for you and your family, a competitive compensation package along with a Performance Bonus, company matching 401(k) plan, and immediate tuition reimbursement from the start of your employment.

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